Apple CEO Tim Cook is in India and the company has launched an ambitious plan to tap into India’s startup ecosystem with the iPhone maker announcing plans to set up what it calls a “design and development” startup accelerator in India’s Silicon Valley, Bengaluru , at a time when the company is doubling down on India.
“India is home to one of the most vibrant and entrepreneurial iOS development communities in the world,” Cook said in a press statement. “With the opening of this new facility in Bengaluru, we are giving developers access to tools which will help them create innovative apps for customers around the world.”
The iOS App Design and Development Accelerator is expected to open in early 2017. Apple’s new development centre is an “initiative to support engineering talent and accelerate growth in India’s iOS developer community,” says the company.
Plans for the centre..
Apple’s team will work to instruct and encourage iOS developers on best practices, help them hone their skills and transform the design, quality and performance of their apps on the iOS platform.
At the centre, Apple’s experts will lead briefings and provide one-on-one app reviews for developers. The facility will also provide support and guidance on Swift, which is Apple’s programming language to help build apps for iOS, Mac, Apple TV and Apple Watch. Swift enables developers to write safer, more reliable code, save time and create richer app experiences,” Apple said.
Apple’s accelerator plans for India comes at a time when CEO Cook is betting on India to become a multi-billion dollar market for the company, amid a global slowdown in smartphone sales and also a slump in the growth of its flagship iPhone in key markets such as the US. Apple currently has around 3% volume share of the Indian smartphone market while by value it is around 11%.
What experts say ?
“Apple’s investment in Bengaluru through its iOS Development Accelerator will have far-reaching effects for the area’s rapidly growing and highly talented developer community,” said NASSCOM President R Chandrashekhar.
“The skills and training they gain through this effort will significantly improve their app design and help them reach a broader market. Initiatives like these move the country forward in our efforts to advance a growth-led and sustainable technology sector.”