Dubbed Star Wars Day, it’s a time for fans to celebrate their love for the biggest movie series of all time. There’s actually something noble at the heart of it all. Because unlike some over-commercialized Hallmark holidays, Star Wars Day wasn’t simply cooked up by companies to drain you of your cash.
The tradition started rather organically, chosen by fans as a day to celebrate their love for theStar Wars movies and expanded universe. (“May the Fourth” rhymes with “May the Force,” and you can figure out the rest out from there.)
Grassroots fandom perpetuated the pun, until the first large organized event for the day took place on May 4th, 2011 in the Toronto Underground Cinema. Screenings of the movies were accompanied by a costume contest judged by local radio hosts and TV stars. It was the first commercial Star Wars Day gathering. But it certainly wasn’t the first time people had connected the day with the films.
Star Wars Day – May 4th – brings out the creative sides of those who love the cinematic series and marketers who recognize a viral opportunity when they see one.
Today, Japan’s ANA (All Nippon Airways) joins the fun with an innovative rendition of the classic opening theme song. It is a very thoughtful and beautiful compilation of sights and sounds which includes take offs, printing of the boarding pass, luggage on the conveyor belt, engine coming to life, air hostesses on the moving walkway and more of the typical activities people face and see on a flight.
You can also find the craze for the movie with this tweet.
Lego has unveiled a massive Millennium Falcon that it claims is the largest in the world, at its Legoland Malaysia theme park.
It got its father-and-son professional Lego builder team of Dan and Christopher Steiniger to construct the 4.8-by-3.6 metre model with 250,000 bricks, across 50 hours over the weekend.
So with today being the first May 4th since the release of The Force Awakens, there’s bound to be more surprises. Star Wars is back at the forefront of global consciousness — and will be for years to come.